Ice creams are the coolest stuff in the world! It completes moments of joy, emotions, celebrations and happiness! And at Minus 301F, we roll our ice creams, around you. Yes! We literally roll our ice creams and notch up the fun.

Live ice creams, are after all our USP! Nothing’s stored…its all made Live, right in front of your eyes.

India’s First Chain of Live ice cream parlors, Minus 301F has already won thousands of hearts across 10 cities, and is spreading like wild fire! After all, we Indians have the Foodie gene engrained within our DNA! We offer natural flavors of a wide variety, spanning from Guava Chilli to Kiwi, from the all time hit Legacy Chocolate, to Fererro Rocher, from India’s favourite Paan Masala to traditional Thandaai, and a lot more! All this, without synthetic flavours or preservatives, just lovely creamy ice cream! Two concepts of making ice creams Live – Making Creamlettes (Ice Cream Rolls) and using liquid Nitrogen to make scrumptious ice creams ensure that you enjoy the actual process of making the ice creams, as much as you enjoy the explosion of flavours with you have your ice cream – Free of Ice crystals! Never Compromise with the taste buds is company policy!

We serve heaven on a spoon across Mumbai, Pune, Kolhapur, Ahmadabad, Surat, Jodhpur, Ranchi and Mt.Abu.

Mr. Deepak M Nihalani

Mr.Deepak M Nihalani senior partner at Nitro Concepts, packs 20 years of business experience. Soon after his graduation in commerce, He went on to enter the extremely competitive garments business in Mumbai’s Kalbadevi market. Today, he handles the Finance Department and Product development.

Mr. Dinesh M Nihalani

Mr Dinesh M Nihalani, is a partner at Nitro Concepts. A textile engineer by education now has around 20 years of business experience under his belt while working alongside his elder brother Mr.Deepak M Nihalani. Today he handles Human resource management and Business Development at Nitro Concepts, Mumbai.

Mr. Jagjyot H Singh

Mr. Jagjyot H Singh, aged 29, is the youngest partner at Nitro Concepts, Mumbai. He graduated from Mumbai University’s Thakur College of Engineering & Technology with a degree in Computer Engineering (B.E) in 2009 and set up his own publication business by the name of Eureka Publications. In 2014 he joined the Nihalani brothers in the setting up of Nitro Concepts. Today he handles Operations and Business Development, in the company.

Ms. Jyotsna Nihalani

Ms.Jyotsna Nihalani the elder daughter of Mr.Deepak Nihalani (Partner, Nitro Concepts, Mumbai) is an active part of the company’s management. She makes notable contributions in the operational management of the company owned outlets in Mumbai, as also makes noteworthy contributions in marketing and product development activities undertaken by the company.